About Amy Toman
Amy Toman
Amy Toman specializes in Local SEO and Google Business Profile (GBP) management, helping businesses strengthen their visibility and attract more customers online. With over a decade of experience in digital marketing, she was the first woman to achieve “Diamond” Product Expert status for Google Business Profiles in Google’s Product Expert program, a recognition of her exceptional expertise in GBP maintenance, troubleshooting, and reinstatements.
Amy began her career in 2015, focusing on legal SEO before transitioning to full-time GBP management. Since then, she has audited over 2,000 websites and hundreds of Google listings, providing strategic guidance that empowers businesses to grow locally and nationally. Her insights have been featured in webinars, magazine articles, and live presentations, and she has contributed to four editions of Whitespark’s Local Search Ranking Factors report, the industry’s leading resource on local marketing.
Known for her collaborative spirit and deep technical knowledge, Amy works closely with businesses of all sizes to optimize their online presence and resolve complex listing challenges. She remains passionate about staying ahead of industry trends and exploring new strategies to help businesses thrive in an ever-changing digital landscape.
Recognition
- Google Product Expert for Google Business Profiles,
- August 9, 2021 (Silver),
- April 7, 2022 (Gold),
- February 2, 2023 (Platinum),
- April 23, 2024 (Diamond)
- Meet Our Product Experts
- Rising Stars of Local SEO 2023, BrightLocal, January 10, 2023
Presentations
- Інтерв’ю з Amy Toman Експерт з США. Реєстрація та Просування в Google Business в США, Локальне SEO – Mappers GEO Україна, December 2024
- Insights from a Google Diamond Product Expert – Amy Toman | Maximizing Your Business Profile – High Rankings | Dispensary SEO Podcast, November 2024
- Amy Toman on How to Fix Suspensions, Getting a Business Location, and Being a GBP Diamond Expert – Pest Control SEO, October 2024
- Live Google Business Profile Audit with Amy Toman – Brightlocal – July 2024
- Coworking Spaces and Google Business Listings: A Google Product Expert’s Advice – Everything Coworking with Jamie Russo, January 2024
- Tell ‘Em What They Want to Hear: Optimizing Your Website for Users, Pet Sitters International Educational Conference, October 2023
- Troubleshooting Your Google Listing: Why is that happening?, Pet Sitters International Educational Conference, October 2023
- Local SEO and Marketing Q&A Session with Guest Host Amy Toman, Local Marketing Institute, September 15, 2023
- Mastering Google Listings: Empowering Small Businesses with Amy Toman, Anatolii Ulitovskyi, UNMiss.com
- Local SEO and Marketing Q&A Session with Guest Host Amy Toman, Local Marketing Institute, August 4, 2023
- Demystifying the process of letting your coworking members use your address for their Google Business listing, Everything Coworking with Jamie Russo, podcast, August 2022
- Google My Business with Amy Toman, Pet Sitter Confessional, podcast, March 2022
- SEO With Amy Toman, Pet Sitter Confessional, podcast, November 2020
- Quick Optimization Tips for your Google My Business Listing, Austin Pet Sitters Organization, member presentation, November 2020
- SEO in Action: Auditing a Pet Sitter Website, Pet Sitters International Pet Sitter World Virtual 2020 Conference, presentation, October 2020,
- Updating your GMB for Success in 2020, National Association of Professional Pet Sitters, member webinar, July 2020
- GMB for SMBs, VirtuaCon hosted by SALT Agency, webinar, July 2020
- Preparing for the Grand Reopening, National Capital Area Professional Pet Sitters Network, member webinar, May 2020
- What to do with Google My Business during COVID Times, – Not Another Marketing Podcast, April 2020
- Easy Tips for Optimizing Your Online Presence – Pet Sitters International member webinar, April 2020
- What To Do When Apps Steal Local Site Traffic, – Rank Ranger podcast, March 2020
- Google My Business Listings in 2020: How to use the new options to your advantage – Pet Sitters International member webinar, December 2019
- Getting More Business From Your Website in 2020 – National Association of Professional Pet Sitters Summit, member webinar, September 2019
- Starting Strong: Optimizing Your Online Presence from Opening Day – International Boarding and Pet Services Association, member webinar, March 2019
- Work Smarter Not Harder: Simple Ways to Improve Your Web Presence – Texas Pet Sitters Conference, conference, February 2019
- How to Make Your Google My Business Listing Your New Best Friend – National Association of Professional Pet Sitters Summit, February 2018
Mentions / Source
- Google Business Profiles Drops Utility Bill As Evidence for Appeal – Search Engine Roundtable – July 2025
- Top Local SEO Experts and Newsletters to Follow – Brightlocal – May 2025
- Google AI Summaries Now in Local Knowledge Panels – Search Engine Roundtable – April 2025
- Hacking a Business Phone Number on a Google Listing is (Still) Easy – Near Media – August 2024
- Google Product Expert Diamond Certificate of Achievement – Search Engine Roundtable – August 2024
- 10 Local Search Developments You Need to Know About from Q2 2024 – Moz – June 2024
- Google may show your social media posts in Search (via Google Business Profiles – Search Engine Roundtable – May 2024
- Google ranking volatility, tons of Google bugs, most read articles, Bing Deep Search & Quality – Search Engine Roundtable – March 2024
- Google Local Panels Design with Expandable Menus – Search Engine Roundtable – February 2024
- Google Reviews Questions for Beta Disclaimer – Search Engine Roundtable – February 2024
- SEOs are quiet quitting X: where should you go? – Search Engine Land – January 2024
- Expert Focus: SEO House of Horrors – Brightlocal – October 2023
- New Google Business Profiles Reinstatement Process (US) – Search Engine Roundtable – September 2023
- Tips to Get the Help You Need from the Google Business Profile Help Community – August 2023
- Is Google Removing Reviews from Local Business Listings? – Search Engine Roundtable – August 2023
- Google Local Panel with “By Owner” Button – Search Engine Roundtable – June 2023
- Amy Toman on Helping Small Businesses Succeed in Google Local Search – June 2023
- Amy Toman’s History & Passion with Local & Small Businesses – June 2023
- Metrics That Matter: How to Measure Your Local SEO Success – April 2023
- Local Search Ranking Factors 2023 – Whitespark – March 2023
- Google Updates Reviews Guidelines for Personal Information & Fake Engagement – Search Engine Roundtable – March 2023
- Did an aggregator add booking links to your Google Maps listings? – This Week in Coworking – February 2023
- Overlooked and Underrated Tactics for Local SEO Success – BrightLocal – February 2023
- 12 Local Search Developments You Need to Know About from Q4 2022 – Moz – December 2022
- Our Guide to Google My Business – Tao Digital Marketing = December 2022
- Google Business Profiles Services Now Displays on Desktop Interface – Search Engine Roundtable – December 2022
- Google Sues Company that Impersonates Google Through Scammy Telemarketing Calls – Search Engine Roundtable – December 2022
- Google’s Suggested GBP Updates Nuke Reviews – Near Media – November 2022
- The Impact of Local Business Reviews on Consumer Behavior – Moz – November 2022
- In-SERP Business Profile Management Fully Rolls Out, Removes Insights, Causes Frustration – Brightlocal – November 2022
- Google Business Profile Suspensions Bug Fix Confirmed, but Reinstatement Chaos Continues – Brightlocal – October 2022
- Google Webmaster Guidelines Now Search Essentials, Unconfirmed Google Ranking Update, Product Reviews – RustyBrick Barry Schwartz Search Engine Roundtable – October 2022
- Google Releasing Older Local Reviews for Some Businesses? – Search Engine Roundtable – October 2022
- Google Algorithm Swings, Search Console Weirdness, Google Reviews Guidelines, Google Ads & More – RustyBrick Barry Schwartz Search Engine Roundtable – October 2022
- Google Business Profiles Removes Health & Safety Attributes – Search Engine Roundtable – October 2022
- What’s Going On with Service-area Business Rankings? – Brightlocal – September 2022
- Last Week in Local (mention at 27:38) – LocalU Podcast – August 2022
- Google Maps: Your Review Isn’t Posted Email – Search Engine Roundtable – August 2022
- Local SEO Conference Tips: LocalU in Denver – Searchlab – August 2022
- Google on a Review Takedown Tear – Near Media – June 2022
- Google Maps Mobile Showing Justifications on the Map – Search Engine Roundtable – May 2022
- Google Maps Business Redressal Form Adds “Business Doesn’t Exist” Option – Search Engine Roundtable – May 2022
- Google Search Local Business Listing Tests More About Button – Search Engine Roundtable – March 2022
- Google Local Q&A Related to Your Search Feature – Search Engine Roundtable – Updated March 2022
- Local SEO Report – Expert Tips and Predictions 2022 – PinMeTo – December 2021
- 2021 Local Search Ranking Survey – WhiteSpark – November 2021
- GMB Rebrands to Google Business Profile: What Does it Mean for Local Businesses? – Brightlocal – November 2021
- Google My Business (GMB) Deprecates ShortNames – LocalU – June 2021
- Google removes short names from business profiles, adds new label to local listings and tests new local card – Search Engine Land – June 2021
- Google My Business Removes Ability to Edit or Create Short Names – Search Engine Roundtable – June 2021
- Google Tests Layouts for Local Panel on Mobile Search – Search Engine Roundtable – June 2021
- Google Test Chat Button in Local Panel (Instead of Message) – Search Engine Roundtable – March 2021
- Creepy: Google Maps Street View Images for Service Area Home Businesses – Search Engine Roundtable – March 2021
- Google My Business Not Applied Changed Now Offer Send Edit Feedback – Search Engine Roundtable – February 2021
- 45 Experts Reveal Their Top Local SEO Tips (Top 10 Revealed) – Daniel Brooks.co.uk – January 2021
- Google Test Dynamic Customized Tabs in Local Panel – Search Engine Roundtable – January 2021
- Google Testing New Tab on Google My Business Listings? – LocalU – January 2021
- The 2020 Local Search Ranking Factors Survey Analysis – Whitespark – December 2020
- We Asked the Experts: How Do You Keep Your Clients Engaged? – Brightlocal – November 2020
- We Asked the Experts: How do you make a Google My Business Listing More ‘Clickable’? – Brightlocal – September 2020
- Google Local Listing Reviews Asking More Questions (source) – Search Engine Round Table – August 202
- Google Tests $50 / mo Upgraded GMB – What Does it Mean for Local Businesses? (mention) – Brightlocal – July 2020
- We Asked the Experts: How Do You Measure the Success of a Local SEO Campaign (mention) – Brightlocal – June 2020
- Edits on Google Maps Can Take a Long Time to Make an Impact (source) – Gain Local, June 2020
- 15 Local SEO Experts You Need to Follow on Twitter (mention) – Brightlocal – May 2020
- Google My Business COVID-19 Donation and Gift Card Links Now Rolling Out (primary source) – BrodieClark.com – May 2020
- Google Drops Your Website & Phone Number Button When Marked as Temporarily Closed – (primary source) – Search Engine Roundtable – May 2020
- Expert Google My Business Survey (contributor) – BrightLocal – April 2020
- Tales from the Dark Side of Google My Business (contributor) – Brightlocal – October, 2019
- 7 Local SEO Tips from the Experts (contributor) – Brafton – July, 2019
Publications
- Tips to Get the Help You Need From the Google Business Profile Help Community, article, Brighlocal, August 2023
- Enhancing Your Online Presence with EAT – Pet Sitter’s World Magazine – April 2021
- Google Testing New Tab in Google My Business Listings? – LocalU.org – January 2021
- Pet Sitters vs Rover: How to Bite Back Against the Apps – Pet Sitter’s World Magazine – May / June 2020
- Five Website Mistakes Pet Sitters Make and How to Avoid Them – Pet Sitter’s World Magazine – May 2019
- How to Optimize Your Google My Business Listing – Pet Sitter’s World Magazine – January 2019
- Google Local Guides: A Blessing and A Curse – Professional Pet Sitter Magazine – Winter 2018
- The Importance of Web Speed – Professional Pet Sitter Magazine – Summer 2018
- Your Business Email and How Gmail Can Manage It – Pet Sitter’s World Magazine – November 2017
- How to Attract Customers to Your New or Established Business – Pet Sitter’s World Magazine – July 2017