About Wetherall

Brad Wetherall

Brad Wetherall is a former Director of Operations at Google and the CEO of The GBP Experts, bringing a rare level of insider knowledge to the local search industry.

For over a decade at Google, Brad led the teams responsible for the product experiences of major global platforms, including the Google Business Profile (formerly Google My Business), Google Shopping, and Google Wallet.

His extensive tenure at Google included overseeing the support and operational strategy for over 100 million businesses, giving him an unparalleled understanding of the policies, mechanics, and best practices required to maximize local visibility.

Today, as the CEO of The GBP Experts, Brad leverages his deep operational experience to solve the most complex Google Business Profile issues, from suspension reinstatement to advanced local ranking strategy for businesses that demand results. He is a respected industry voice, having shared his expertise at major national conventions, including LocalU and BrightonSEO.

You can find more information about Brad at bradwetherall.com