GBP Suspension? We'll Get You Back Online Fast

Suspensions typically occur due to guideline violations, inconsistent information, or quality issues. Common triggers include keyword stuffing in business names, virtual office addresses, or multiple listings for the same location.

Suspensions typically occur because something in your listing didn’t align with Google’s guidelines. This can happen for simple reasons, like adding extra keywords to your business name, having duplicate profiles, or listing an address that isn’t eligible (such as a P.O. box or a virtual office where customers can’t actually visit). Sometimes even making too many changes at once can trigger a suspension. The good news is suspensions are often fixable, once we identify the issue, correct it, and provide Google with the right proof (like a business license or photos of your location), your profile can usually be reinstated quickly.

A soft suspension means your Google Business Profile is still visible on Search and Maps, but any changes you make will not be reflected in the profile. You can’t edit the listing, respond to reviews, or update information until access is restored. Customers can still find you, but you’re locked out of making changes.

A hard suspension is more severe. In this case, your profile is completely removed from public view on Google Search and Maps. It’s as if your business doesn’t exist online until it’s reinstated. This type of suspension typically requires stronger documentation and a more thorough review process to resolve.

Most reinstatements are resolved within 1–3 weeks, but the exact timeline depends on several factors:

• Client documentation speed – The biggest delay often comes from how quickly the business provides required proof (licenses, signage photos, utility bills, etc.).
• Google’s review time – Support response times vary and can add days or weeks depending on workload.
• Case complexity – Profiles with multiple violations, address disputes, or duplicate listings take longer to resolve.
• Submission accuracy – Incomplete or inconsistent evidence leads to back-and-forth, extending the process.

Providing clear, complete documentation right away is the best way to minimize delays and get your listing reinstated as quickly as possible.