About Susan Staupe

Susan Staupe

With over 20 years of experience in Local SEO, Susan Staupe is a recognized authority in the field and a passionate advocate for the local search community. As a 13-year member of the Board of Directors for MnSearch and a member of Moz's Local Advisory Board, she has played a key role in shaping one of the industry's most trusted local SEO tools, bringing real-world expertise to its development and direction.

A self-described Google Business Profile enthusiast, Susan has built a reputation for deep-diving into GBP complexities and untangling the tricky, nuanced issues that stump even seasoned professionals. Her expertise has earned her a place among the contributors to Whitespark's Local Search Ranking Factors for both 2025 and 2026 — one of the most closely watched annual reports in the industry — and taken her to the stages at MnSearch, Whitespark's Local Search Summit, and countless webinars and podcasts, where sharing knowledge freely and accessibly has always been her priority.

Beyond the speaking circuit, Susan is deeply committed to lifting up the next generation by mentoring college graduates and emerging SEOs with the same generosity the local search community has shown throughout her two-decade career. For Susan, giving back isn't an afterthought — it's a core part of the job.